Hanauerhof is an Austrian family owned vineyard, which dates back many generations. Besides their quality wine and ancient local grape types they use, they have had excavations of woolly mammoths on their land.
The area is the only "southern" area, where mammoths where found outside of the arctic. The Design is an obvious reflection of the woolly mammoth. Besides the Mammoth it was fun to create the typeface logo as well, something I love doing: creating own type faces for logos, rather than basing them on an already existing font.